The kilometer high club

One is in Russia, two are in the US, seven are in the Far East and a whopping 10 are in the Middle East. Any idea what they are?

They are the 20 tallest buildings in 2020 as predicted by CTBUH (Council on Tall Buildings and Urban Habitat). The four tallest are astoundingly part residential and begs the question, what sort of person would like to live a kilometer above streetlevel?

The tallest building in 2570 BC was the Great Pyramid of Giza at 146m tall. It was nearly 4,000 years before another structure beat it and that was Lincoln Cathedral in England. These days the tallest building seems to change every few months. These super buildings are set to be completed by 2020 and could be interpreted as an egotistical symbol of pride and wealth.

source: http://www.ctbuh.org/HighRiseInfo/TallestDatabase/Tallest20in2020/tabid/791/Default.aspx

Will the nostril capillaries of the human race evolve to withstand the pressure at the top of a kilometer tall building?

What will the next challenge be for architects and engineers? Submerged buildings built from the depths of the Mariana trench? Buildings suspended in the stratosphere?

The sky’s the limit… perhaps.

Interactive TV

Have you ever watched a movie and decided you needed that last track on your iPod.
After desperately Googling the soundtrack and listening to every listed song on YouTube you still haven't found it. Frustrating.

Imagine a time where you can pause a movie, click a button for the song title, click on a link to iTunes and automatically download it to your laptop. The same goes for that mobile phone Daniel Craig is using, or the shirt he's wearing, or the Aston he just crashed.

Perfect Product Placement

The not-so-beautiful and the beast

Obama's new wheels are pretty impressive. The BBC News website has called it "The Beast" and details of security features are much like an air craft carrier's turning distance: classified intelligence.

Another super-vehicle will be participating at Obama's presidential inauguration parade next week, the 2020 Lunar Rover. NASA engineers have obviously focussed on function rather than form as it is far from beautiful.

The reported specifications for both vehicles are quite similar with an air-tight cabin and it's own oxygen supply.

http://reviews.cnet.com/8301-13746_7-10142956-48.html

Obama’s “Beast”
· Bullet proof glass
· Armoured body
· A separate oxygen supply
· A completely sealed interior to protect against a chemical attack
· Could withstand a rocket-propelled grenade
· Tyres are said to work flat in case they are shot at · Nicholas Trotta, the Assistant Director for the Office of Protective Operations of the Secret Service said, “…this car's security and coded communications systems make it the most technologically advanced protection vehicle in the world”

http://www.engadget.com/2008/10/26/nasa-demos-2020s-12-wheeled-pressurized-lunar-rover-concept-ca/

2020 Lunar Rover
· Air-tight cabin
· Sleeps two
· Can accommodate 2 for up to two week trips
· Twelve-wheeled
· Battery powered
· Has robotic arms
· Does not require the astronauts to wear spacesuits.
· Speed of 6mph
· Can traverse over 600 miles on a single charge of its battery
· Big window (for viewing lunar landscape)


Perhaps Virgin Galactic will manufacture a prettier amalgam if they succeed in taking tourists to the moon by 2020.

Fancy a flive? (that's a flight-drive)

According to an article in the Times, the worlds first flying car will be in the air next month.

The Transition was developed by former Nasa engineers and will run on unleaded petrol. It can fly 500 miles on one tank and reaches up to 90 mph on the road.

Although there aren't that many roads in existance where the law permits take-off and landing of vehicles that hasn't put off 40 people placing orders at $200,000 a pop.

Soon we'll have slicker flying cars available. Let's all hope by 2020 it's less Jetsons bubble and more Delorean cool...

http://www.automopedia.org/wp-content/uploads/2008/08/delorean.jpg

To earn or learn?

The Government has set a target of training 400,000 apprentices a year by 2020. They plan to do this by increasing the apprenticeship budget an extra £140m and offering companies incentives for taking on apprentices.

McDonald's has announced they will spend £30m on training and education for their staff and could offer the apprenticeship scheme to about 1 in 8 of their employees. They hope to recruit and train 10,000 apprentices a year.

University is becoming hugely unattractive as fees increase. An apprentice website says, "Research shows that apprentices earn, on average, over £100,000 more throughout their lifetime than other employees". The ecenomic situation will effect decisions to earn or learn over the next few years.

One might say that by 2020 smaller universities and colleges will close down, leaving the older academic institutions operating. The UK workforce will have a clearer idea of what they would like to do as a career and more emphasis will be placed on earning money than getting out of debt.

Advertising on your phone

AdAge has published an interesting article on advertising on mobile phones. The article states the way to make it more effective (and measurable) is by making it interactive. Combined with print or billboard advertising for example.

The ad industry is pulling away from broadcast campaigns and turning its attention to more popular media: internet and mobile phones.

AdAge gives an example where a print, outdoor and TV campaigns invited viewers to text in for a reward - in this case calls from Adidas sponsored NBA all-stars as part of their "Basketball is Brotherhood" campaign.

The final comment is that mobile advertising effectiveness isn't measurable which makes it a less attractive medium... for now.


2020 vision predicts that by 2020 rolls round the credit crunch and squashed marketing budgets will be a thing of the past and mobile advetising (along with mobile banking) will be prevelant. Watch out for a popular backlash. Expect digital billboards to shine out numbers to text for a free coffee at Starbucks or half priced membership at Fitness First.


http://adage.com/digital/article?article_id=133579&search_phrase=Out%20of%20home%20advertising

Bank on your phone

The Future Foundation and Monilink have predicted that 75% of Brits will use their mobile phone to bank by 2020. Monilink says mobile banking will have a "faster take-up rate than online banking or even the use of cash machines and credit cards".

That's all very well but nobody has mentioned Network Providers are dramatically reducing costs of browsing via mobile therefore making online banking super easy. Out of everyone using mobile banking, what percentage of them have iPhone's or Blackberry's?

2020 Vision would like to predict that by 2020, internet browsing on a mobile phone will be free, sponsored by banks, and the übermobiletelephone will NOT be created by Apple.